About

I started GWC Creative after being an in-house copywriter and editor for 15 years.

Writing, editing and storytelling are my passions, and I am thrilled to be able to do that for my clients.

It takes a unique combination of empathy, strategy and creativity to connect to an audience.

Those are the difference-makers you experience when working with GWC Creative.

WRITING AND MARKETING SKILLS

  • copywriting for digital and print advertising, web, social media and more

  • editing and proofreading

  • SEO research and content development

  • brand management

  • content marketing

  • creative direction

  • internal style guide creation and brand stewardship

  • script writing

  • interview conducting

AREAS OF EXPERTISE

AP style, marketing, communications, corporate strategy development, writing coaching, internal communications, video production management, project management, health care and insurance communications, community health development work

PRIOR EXPERIENCE

Spanning medical device writing to economic development to health insurance and health care expertise, my broad background lends itself to a diverse blend of experience.

WELLMARK BLUE CROSS AND BLUE SHIELD

  • Lead copywriter, July 2018 to April 2024

  • Copy editor and writer, June 2014 to July 2018

GREATER DES MOINES PARTNERSHIP, Communications project manager, December 2011 to June 2014

TRILIX ADVERTISING AGENCY, Copywriter, February 2011 to December 2011

STARKEY HEARING TECHNOLOGIES, Copywriter, 2009 to December 2010